5 Powerful SEO Tips for Creating Killer Content

Powerful SEO Tips for Creating Killer Content

The web is a vital marketing tool for any business. While search engine optimization (SEO) can be complicated, your website needs to be optimized for the search engines or else it will be difficult to get found. In this article, we’ll explain some powerful SEO tips that will help you create killer content that gets found on Google and other top search engine results pages.

1. Write for humans, not search engines

When I write for my blog, I don’t think about search engines. I just think about my readers. The search engines will find you if you are relevant. Also, don’t keyword stuff. Your writing should be natural and authentic.

You don’t need to have an SEO strategy; you already have an audience. Treat your audience like your audience. When you are writing the SEO copy for your website and marketing material, focus on building your website that attracts visitors like ants to a garden. Keep it simple, stupid. Always include the keyword phrase as much as possible.

There’s no SEO tool as important as Google because it is the internet’s most powerful driver of traffic and ranking. Search engine optimization, or SEO, is the art of making your most important content (the one that could get you the most clients and sales) appear high on search engine results pages.

Google’s algorithm is network-based, so it does not favor one website over another. It gives credit to the quality of the content. A quality website that uses SEO the right way will get a lot of traffic, generate leads, and get to the top of Google search engine results (SERPs), being number one or three results above the rest.

The more content you publish and promote that explains your products or services in a way that is valuable and helpful to readers, the more likely they are to become your clients or sales. You can be sure Google is going to give you plenty of credit for the work you put into your SEO. Let’s dive into Google’s most important SEO tips. Here are some useful tips.

Google uses keywords in your content so that you can rank high for search phrases in your industry. Think of the search engine as the marketplace because you are competing with other websites.

2. Keep it short and sweet

Brevity wins the race. Twitter’s 140-character limit means you have to get right to the point. You only have a few words to make an impression, so make sure you use them wisely.

The format determines how your content will be perceived. What’s the first thing you read on your newsfeed? Go beyond the headlines.

According to The Wall Street Journal, Google favors content that has a sense of direction, guiding the reader to other pieces of content as it progresses.

Let get into some practical tips on how to write well for Google. When creating your content, always start with exactly one headline. Think of your content like a book — a phenomenal book starts with the first chapter.

It’s your goal to capture a reader's attention with your first title so you can continue further with your article. Here are some other tips to help you write compelling headlines.

Let’s say you write a new article promoting a product.

What you send next is likely to be more important than your article itself.

What’s your headline in this scenario? Simple: Why my product is the best out there.

Now, what can we do with this? You can produce the following headlines to make your Amazon sellers more believable.

The person who usually buys our products is more likely to buy if we explain why the product is the best out there.

What do these headlines also do? To open the reader’s mind. You don’t want them to struggle to understand what you’re saying. H1s help readers understand what the headline is about, while H2 helps them get to the core point.

Google favors content that is linked to other content, not just the article subject itself. Link your article right after your content and build your authority by bringing in external links to your content.

3. Use keywords wisely

Keywords are a great way to make sure your blog posts are found when people are searching for them. Keywords are words or phrases that people will search for when looking for information related to your niche. If your blog post makes use of some keywords, then you are in luck. Since the topic of your blog post is simply named, you’ll ensure that you appear near the top of the first page of Google search results when people type something into their search engine.

One of the major strategies that will help your blog post to appear near the top of Google’s results is by using relevant keywords. This is when you leverage the power of tags — long-tail keywords — to ensure your topic appears exactly where it’s intended.

Here’s a quick rundown of all the different types of keywords you can focus on:

Keywords are already tailored to the topic of your blog posts, so it’s important to focus on the most relevant, repetitive keywords in your niche field.

Since SEO is all about ranking high, focus on keywords that your audience would specifically use to find your articles if they — and search engines — were looking. Use this information to make sure you write content that makes your audience want to expand their search.

SEO of your blog is all about making sure you include the right keywords in your content, and that your work is 45 to 55 characters —that is just about possible—long enough to make a search engine happy.

There are three levels to your Google SEO Keyword Planner, which you can use to see exactly which keywords will help your post rank in a specific section of the search engine results page (SERP) and the number of keywords you should include to maximize your chances of being found and optimized.

4. Optimize your images

Optimize your images. This is an easy way to improve the look and feel of your blog. Use tools like Adobe Photoshop or Canva to resize, crop, and compress your images so that they load faster and look better on your blog.

A good image will help your web page rank higher in search engine results pages (SERPs) as doing so will help people find your blog. An example of search engine SERPs is below — you can see the search for talking animals has increased by 28.98% with squid as the second most searched animal.

When optimizing your images, focus on three things — dimensions, colors, and white space. A great way to upload images is to use the Google Images embed code option and then upload and select the images you want to use.

For best results, use image SEO best practices like adding quality backlinks, adding metadata to your images, using alt tags so that search engines know what your images are all about, and using consistent alt text with keywords throughout your images.

SEO for images requires more effort and has a larger volume of Google searches worldwide than other content types, as search engines work backward from the image URL to come up with the best match. However, it is not that difficult to improve image SEO. Images should rank in the image macro list for their relevant keywords, in the content descriptions for their images, and at the end of their images for their respective categories. Make sure you use alt text that covers your keywords with anchor text using the alt tags in your images, so your images rank for them.

It is also important to note that subject matter (SEO) for images is similar to the subject matter for other content types — that is, you want to include potential keywords in the topic of your images. SOE’s and agencies can utilize open web images for marketing when optimizing their photos.

5. Make sure your content is relevant to the topic you’re discussing

If you’re writing an article, make sure your content is relevant to the topic you’re discussing. If readers feel like your content is just a sales pitch, they won’t trust you and you’ll lose them. If you’re discussing marketing, then it’s important that your content is relevant to marketing. This way you’ll attract more readers than your article would otherwise.

When writing, make sure your article is chronological. Think of your article as a movie — plot, characters, action, and climax all build-up to the big reveal at the end. Throughout the entire writing process, it’s important to be consistent.

Take time to think of all the amazing ways that your idea could be used. Be specific with your use case so that your readers can see how it could impact their business. For example, if you talk about how marketers can use influencers to pass traffic from social media to their website, introduce a specific influencer. Tell your reader how they can connect with that influencer and start their conversation.

When you think about your reader, ask yourself how they find out about your article. Are they social media users? Do they get it from Facebook or Instagram? Do they click on a link from your article? If you’ve done your work well, all your readers will quickly learn about your idea and have a reason to find your article.

Another way to find out about your readers is to find out how they find out about you. Imagine people having a conversation with you. If you can summarize their main takeaway from your article, you’ll have something that can help them further. This way, you’ll find out their interests, what topics they love, and what topics they dread. There’s even an app called StoryOrigin that will take all this information and turn your article into an article.

If you do everything right, your audience will know exactly what to expect out of your content.


SHARE THIS

Author:

Previous Post
Next Post