5 Tips for Optimizing Your AdSense Account to Maximize Clicks and Earnings

Google Adsense

Choosing the right content, the right ad format. The second part is about creating that content in a way that maximizes the clicks on your ads. For an overview of these tips, see this article.

1. Write a title that people will click on

The first thing you need to do is write a title that will make people want to click on it. The title should be interesting enough to pique the interest of your target audience. Make sure that the title is relevant to your post, but if you can’t think of an interesting title then you can use the ever-popular ‘list post’.Here are some example titles that you could use: the most dangerous cities in the US, top savings accounts in Dubai, and seven banking scams to watch out for. The Honey Badger title generated some great buzz on the blog last week. I think people like it for a couple of reasons: (a) it’s short (b) it doesn’t bore people. I can’t choose myself. If you decide it was a good idea to post a list post of bad things to do with money, like you definitely do not want to do anything with money but you should perfectly ever after, then this title caught my eye. 

Using blog title as examples (in no particular order): The title is writing well. It’s correct and it persuades visitors to click on your ad. People don't click on every paid search advert, but I bet you can bet more people will click if your title is clickable and interesting. Good stuff to consider when writing your titles. The book's title might not be clickable to everyone, but if you can make your readership interested then people will click through and hopefully read some of your posts. It also works well as a savior/example to rescue you from your own financial mishaps. The title should be relevant to your post. People aren’t interested in what we do for a living, but they will care about what we have to say about it (an interesting title). Titles are also essential when people delete (mistakenly) their ad account. If they delete their account you will lose all of your data which will prevent you from reaching out to them in the future. I have money problems.


2. Use an eye-catching image to get clicks

When it comes to getting clicks, using an eye-catching image is king. For example, if you’re looking to get more clicks on your email newsletter sign-up form, consider adding an image to your newsletter sign-up form. A/B testing has proven that adding an image to your form can increase sign-ups. Here is the step-by-step process I used to get the image I used above (below) on nearly every mailing list I tried: Paste the image you would like to use in the top left side of the section of your Google Adsense account. Take note of which image is higher performing for your particular goals and set a test to edit that image. Save and celebrate! Don’t sit on the sidelines too long, because you often have a batch of images to try along with the variations on your ad. 

It won't take long to put together all of the variations on your ad and see which performs best. For some reason, I needed a FOR LOAD LETTER image but was told that Regular Email carried more traffic. Add Variation A If you need an alternative display for your text data, try a small version of the Aversion. This allows you to test out your changes without causing too much damage to your original text ad. Experimenting is crucial, and having multiple variations of your ad is best. Step-by-Step Illustrated Instructions Step 1: Paste the image you would like to use in the top left side of the section of your Google Adsense account. Add this text to the body section: Step 2: Add this text to the bottom of the section of your Adsense account. Take note of which image is higher performing for your particular goals and set a test to edit that image. Save and celebrate! Don’t sit on the sidelines too long, because you often have a batch of images to try along with the variations on your ad.


3. The headline and the first paragraph must grab the reader's attention, and it must have keywords they are searching for

The headline and the first paragraph must grab the reader’s attention, and they must have keywords they are searching for. It’s important to consider the headline and the first paragraph because these are the only elements that the reader will see before deciding to read further or to click away.ReadWriteWeb is a great resource for this.

Keeping these two parts in mind, let’s take a look at an example of a variation of a headline I wrote for a personal injury lawyer’s website, alongside ads with the key elements described above. The Legal Services Quick Sourcify View SamplePage title: "Lawyer w/Quick Sourcify View Sample" Ads: "Buy your attorney’s top year’s worth of legal advice. See opinion, case studies, & over 110 cases, all for FREE with registration!"Ad + Headline: "14-Year Old Lawyer Accurately Calls Bills for Lawyers On Price Comparison Site!"Keep these words in mind as you return to brainstorming top headlines.

Note: While I’m using a lawyer website, the same principles apply to any website. Some resources you might find useful are these. The thumbnail image of this page is licensed under a Creative Commons Attribution 3.0 United States License.

You should have added a follow-up headline earlier in the article that makes it clear that the person featured in this article is speaking to. It seems people search for things like “lawyer’s top years worth of legal advice” or “call now for a 14-year old lawyer” before clicking on the article they found online. Oftentimes it’s the case that people searching for a particular keyword will also include other related words. It would make sense for the page title and ad copy to include these other words, as well.

You can use these two tips to brainstorm a new title and copy for the page. Your ad copy should follow the format you have seen online or featured on other high-quality websites. For example, you can use these headline writing tips to find ideas for your headlines.


4. Write your content for humans first, Google second

Don’t write content with SEO in mind. Write it for humans first, and for Google second. Google is the most popular search engine in the world, but that doesn’t mean that writing content for it is the only thing you should be doing. Understanding (and creating) content for www.domain.com/ (www to anywhere on the target domain) is effort-intensive. Choosing the right content and formatting it with Adsense is obvious. As for creating it... well, I can’t say I have ever seen anyone succeed with it, arguably the easiest piece of content, to get better rankings in, consistently, is a blog. Not optimized for SEO. One of the first things to understand is (if not written down thoroughly with screenshots):

You cannot write for humans first, and for Google second. You must write for humans first and for Google second, or else the human element of marketing is canceled out by Google. You can mix SEO with traditional website content, but at that point, it becomes just another page that Google can optimize (or not). To reiterate, don’t write content for SEO first and for humans second. Creating content that Google wants to show on its site (for CTR boosts, social sharing, and conversions)

There are two big differences that distinguish content for humans from content that Google wants to show on its site.

SEOs and SEO content

The difference starts with the goal of the content. Put simply, there are two things that SEOs want to achieve.

Converting humans (users or not) to convert customers 

Making themselves better recognized as experts in their field

Creating content that fits one of those two goals (and not surprisingly, one of those two is near the top of any list).

Anti-Panda content vs. SEO content

If you want to drive and help humans with your content, then content that challenges Panda and even drives users to alternative sites should be able to compete.



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