5 WordPress Tips You Can’t Afford to Overlook

Make Your Website Appear More Professional

If you're using WordPress, chances are that you're familiar with the platform's out-of-the-box functionality. But there are a few settings you should know about that will help guarantee your site's performance—and your peace of mind. The following tips will make sure that your WordPress blog or website is running smoothly on the inside and out, so you can focus on what's really important: creating content and engaging with your audience!

1. How to set up a WordPress backup schedule

To protect your data, you need to set up a backup schedule. The easiest way to do this is to set up a recurring task in your calendar. For example, you can set up a recurring task in Google Calendar to backup your WordPress site every night at 11 PM. Another option is to use a plugin like UpdraftPlus. Set up backups in the background so that you don’t have to do any manual work.

It sounds like a simple task, but according to Christoph, there’s a lot that can go wrong when you perform backups on a regular schedule:

Whatever way you go, make sure that you can easily access your blog or website if you need to make changes to the website’s files or content. The easiest way to do this is to create a file extension for it, like.txt,.jpg, or even.xml (for XML-based document formats) or.csv (for comma-separated-values, like spreadsheet data).

While you can do this on your PC, you can also connect to your WordPress installation via SSH. On a Mac, you can use a utility like Filezilla to do this, and on a Linux system, you can use a utility like wpasupplicant.

Once you have a backup set up, you can easily revert to the old versions of the files—provided you have the exact same files and connections. While this works best if you have a dedicated network drive (like an external hard drive or USB drive) to install the files on — if you can’t hook up any external storage to your blog, go with a weekly automatic backup option that connects directly to your database.

Before you install new themes or plugins, make sure they are compatible with your new backup schedule. When you install a new theme, it’s best to run a test first in an empty theme area to make sure that it actually works. If it doesn’t, go back to the theme preview page and see if you can find a compatible version that you can install in a couple of minutes.

2. How to create your own 404 page

If you can’t fix the broken link, then you can at least try to help people who land on the 404 page. You can do this by creating a custom 404 page that has useful links to other pages on your site, or even links to other sites that may be helpful.

As a general guideline, you should always include a sitemap. Most search engines include a sitemap in their crawlable results. Sitemap details all of the page’s links and resources that make up the entire website, and check it regularly to help Google find additional pages for your site.

A wp-config.php file, located at the root of your website, can serve as your sitemap. All you have to do is append a unique ID number to each of the page’s resources. This process isn’t very involved, mostly because you can use Google search to help you out. Identifying all the resources associated with a specific page is simple enough as it is. Simply head to your keyword research tool and search for “location,” where location is the link to the page you want to check.

Once you have a list of pages, make note of their IDs. For every individual resource on every page, ensure that the ID you came up with matches the one you registered for that particular page. Make a backup of yours. htaccess file for your domain so you can rollback any changes you make if something goes wrong. You’ll likely need to alter certain configurations, so be sure to take a backup before making any changes.

To make sure you don’t miss anything, take an in-depth look at how your site’s URLs are structured. Search the web for example, and you’ll likely find that some pages index a variable length of words to allow SEO crawlers to show results easily; others perform well with variable word lengths for content interspersed with links.

For your own site, you should include the following three variables in your wp_head section:

How you set these variables up doesn’t matter.

3. How to optimize your site’s speed

Google has a tool that you can use to test your page’s speed. To access it, you’ll need to have a Google Account. Once you have an account, you can type in a URL in the search bar and click “Tools” and then “Lighthouse”.This will bring you to a complete report of your site’s performance.

One of the main goals of optimizing your site’s look and feel is to customize each element to tell your readers where to go next.

So, to get the best searcher experience possible, you should look to remove as much friction as possible. Here are four things you can do:

Do you think a decent Instagram story is worth 180,000 bytes? Or 500,000? You can set the standard and cover 98% of average users’ manual load by adding a tiny bit of metadata to each post’s source code. Let’s take a look at an example:

Before: “Travel GIFs by LiminalTravels” source code

After: “Travel GIFs by LiminalTravels.com” source code

This simple change will give your readers the ability to directly jump to where they need to go. Additionally, anywhere users want to navigate your site with their mouse, they’ll automatically be taken to the appropriate section.

Something as seemingly small as this can make a serious impact on the speed of your site. Of course, setting these two simple bits of metadata will be enough to give you a performance boost.

Google recommends putting a minimum of 10,000 characters on each post (doesn’t have to be on a blog), as well as a minimum of 200 elements per page (doesn’t have to be a blog), totaling 17,000 characters.

While you don’t need to go overboard with these statistics, try to stay within these limits in each category. If your blog has more elements on one page than the above, that may be a sign that the audience is getting overwhelmed. Instead, you should spread out your characters across multiple pages.

4. How to set up Google Analytics on WordPress

Google Analytics is a great tool for tracking your website. It helps you understand how people are finding you, what they’re doing on your site, and where you can improve. The first thing you need to do is log into your WordPress dashboard and install the Google Analytics plugin. This plugin will add a small button right at the top of your WordPress dashboard. If you’re using a theme like Zend Framework, this button will show up as a menu button on your footer or header.

After installing the plugin, it’s time to configure it. Go to Google Analytics in Google Suite > Libraries and enable the plugin. Once this has been done, you can integrate Google Analytics right into your WordPress dashboard.

By default, WordPress displays the site identifier (a moniker assigned by Google) as a value when a user navigates to a page that includes that specific tag.

By default, it appears as such:

The recommended strategy is to change your site ID to something unique, such as analytics_unique_ID.

To do so, add a line of HTML right below the existing value of your site ID. Substitute that value with your unique site identifier.

The affected text should look like the following:

Now, whenever a user (regardless of whether they use the WordPress dashboard or another interface) visits your site, Google Analytics will send that user’s tracking information to your chosen identifier.

When you save your changes and log out of your account, your changes will take effect immediately, without needing to be re-enabled.

After you have configured your Google Analytics, it’s time to configure your Analytics PHP module. This is a bit more complex than Google Analytics itself. First, you need to make sure that you have a list of supported tracking modules that matches your site. That can be done by clicking the Add compatibility dropdown, as follows:

Next, you need to create a new module and assign a unique name. That name is pretty much up to you.

5. How to set up Jetpack

Jetpack is a WordPress plugin that offers a suite of services like contact forms, social sharing, and statistics. Setting it up is easy: just install the plugin, create a WordPress.com account, and log in to the WordPress dashboard. Then you can navigate to Jetpack in the dashboard and configure the services you want to use. It’s that simple. It keeps a handy catalog of what’s available for each of the major CMS platforms. This makes it easier to get started since you don’t have to search for an existing plugin solution.

A freelancer’s tool that will help you mix payments from different clients and optimize your earnings is CRPP Pro. The plugin integrates with several systems like PayPal, Squarespace, and Xenu. Once a customer chooses you for a project, they’ll set up a payment method on your Cpanel. The plugin endeavors to seamlessly collect the appropriate amounts from each payment method, convert them to recurring revenue, then move those funds to your personal PayPal account.

Additionally, you can integrate with Asana to track time worked and to-do lists in addition to your CRPP Pro dashboard and invoice sources, such as PayPal.

CRPP Powerscoring is a premium plugin for WordPress that automatically powers up your blog based on the objective metrics you provide. You can utilize it to optimize your site for faster audience creation by filtering outposts and pages that don’t move the needle and redelivering content to relevant pages or posts based on SEO insights.

It’s another option if you’d rather employ live automation than manual installment. To set this up, you must first have an account on Squarespace. Once you do, you can use the plugin to set up a free CRPP account in just a few minutes.

The CRPP Dashboard is a dashboard that contains a collection of reports to help you run your blog or business. You can access additional reports by clicking on a link in the header of the dashboard.

The primary dashboard shows you the data you need about your site’s traffic, bounce rates, in-site conversions, and newsletter signups, among other metrics.



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April 10, 2022 at 4:58 AM

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