The Latest Trends in the Use of Drones in Media

The Latest Trends in the Use of Drones in Media

Over the past few years, the use of drones in media has grown dramatically due to their ability to provide unique angles on stories that were never before possible to capture. Drone technology has helped revolutionize aerial photography and cinematography, making it one of the most exciting developments in the field over the past decade or so. This blog will go into detail about some of the most exciting applications of drone cameras in media today, as well as some of the future uses we can expect to see this technology applied to in the next several years.

How are drones changing news reporting?

We live in a world where access to information is just a click away, and yet that access often comes with obstacles: traffic, weather and many other factors can cause stories to go untold, and inaccessible. If you ask me, these challenges present an exciting opportunity for drone technology. Unmanned aerial vehicles (UAVs) could be your secret weapon when it comes to reporting on otherwise hard-to-reach places and events. UAVs are affordable (you can get started for under $1,000), easy to use (just like a radio-controlled plane), quiet when they fly (important for when you’re trying not to disrupt subjects or scare off wildlife) and simple enough that anyone can pick one up and start flying quickly.

Commercial applications for drones

There are numerous other industries that can benefit from commercial drone use. For example, construction companies could use drones to take photos of their worksites to quickly gain a better understanding of what needs to be improved. This would help them save time by not having to visit each location personally, but also cut costs by using fewer man-hours for quality control. The media industry has already begun using drones as well, which is why you may have seen them during last year’s Olympics coverage or at various high-profile live events like Coachella or Lollapalooza.

Filming Hollywood movies using drones

It’s only a matter of time before Hollywood starts using drones more often on movie sets. While there may be some pushback from unions, given how far drones have come, it seems like filmmakers are bound to incorporate them more often than not. That is especially true if they can find ways to make use of them that aren’t costly or require major changes to how movies are made. Even if drone technology does become more commonplace onset, it’s important for directors and their teams to ensure that they don’t disrupt other productions (and vice versa). That means union representatives need to work closely with production companies and location scouts while trying to make sure everyone has an opportunity to take advantage of these tools when possible.

How are drones making their way into the advertising industry?

For some time now, drones have been used for entertainment and advertising, although it’s a relatively new trend. With a wide range of uses from stunning videos to data collection, drones are a great way to get a new perspective on things that may be difficult to see or reach with traditional methods. In fact, YouTube has launched a dedicated Drone Channel just for drone footage. It’s worth noting that like most commercial use drones (involving flying), they need to stay under 400 feet and within line-of-sight; you also can’t fly over crowds or people who aren’t involved with your operation.

How are real estate agencies using drone photography?

The latest trends show that real estate agencies are using drone photography to showcase their properties. This tool is extremely useful, especially for places that don’t have good transport links or are difficult to access. Drone photographs can be published on websites and social media, along with 360° videos that showcase what it’s like to stand right in front of a particular property. Having these options means you can offer better service while also conveying a lot more information to potential buyers—giving you an edge over other agents who aren’t so tech-savvy.


If your goal is to provide up-to-date information, you can't go wrong with drones. The devices are inexpensive and easy to use, which makes them perfect for both amateur photographers and aspiring professionals. Professionals looking to branch out should think about investing in better equipment or training assistants to handle their equipment. If your goal is to provide entertaining content, however, you don't need much more than a drone and an imagination. Even non-professionals can deliver compelling video if they put some effort into it; practice often leads to improvement.



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