WordPress Theme for Ecommerce: How to Choose One

WordPress Theme for Ecommerce

WordPress is a powerful tool, and the flexibility it offers to web developers means that you can create just about anything you want with it. That's especially true when it comes to creating an eCommerce website using WordPress as the platform. There are plenty of options for eCommerce themes out there, but knowing what to look for isn't always easy. We've made our own list of attributes and features that make eCommerce themes great and covered some of our favorite e-commerce themes from reputable sources.

1. Features To Look For In An Ecommerce Theme

Before choosing an eCommerce theme for your online store, it’s important to know what features you should look for. There are a lot of things to consider when choosing a theme, but here are the key features you should look for.

#1. Shopify compatibilityEcommerce websites should be compatible with Shopify by default. What’s even more important is Shopify’s free tier allows you to start selling your products to customers without any promotional efforts. In addition, Shopify’s theme ecosystem also includes many premium themes as well. It’s a good idea to start out by choosing themes that are compatible with Shopify and get a better idea of what you can sell as you work your way up to more advanced themes.
Shopify themes can range from $180 to $647 for a single website.

#2. Minimalistic look

Defining the look of your e-commerce website is crucial. It affects the speed and efficiency at which your website loads as well as the sales you receive. While you can always change the color and style of your layout, you should choose a theme that is clean and takes full advantage of the space that is available to serve your customers. This may also help brands avoid common design mistakes.


The look of your website should be consistent from start to finish. This includes just about every aspect of your inventory, from your theme page to your store details page. A store detail page can almost feel like an accessory to your theme. Getting a timeless look can help your customers become more loyal to your brand, while still looking nice at the same time. If you’re looking to sell a product with the most details, your theme may not be the best fit.

Light and dark are popular colors for e-commerce websites. There are also numerous options for themes that don’t include any colors at all. Download all your color choices as a PNG file. Then, use a tool like DesignCanvas to apply the colors to your website.

2. How To Choose The Right Theme For Your Business

The first step in branding your business is choosing a theme. What is your business about? What do you want to be known for? Once you’ve decided on a theme, you can start developing a brand strategy. A theme is a central idea, a concept, or a story for your business. Themes should link to your brand’s website — however you decide to publish it. Sometimes, website designers create the theme themselves or re-brand an existing theme. This article shows you how to create an e-commerce design according to a theme. You can then use this template to create your simple e-commerce store and kickstart your brand. Our step-by-step guide will walk you through creating your theme as well as a store demo.

When creating an eCommerce layout, first determine how your store will look. Read through this list of best-selling products to unlock ideas and information on how best to incorporate your products in your website. Alternatively, use the product images from product catalogs on tons of sites like Redbubble or Sellfy to get an idea of what your target audience is looking for. This is your brand’s opportunity to stand out most clearly.

When someone visits your store, they could see lots of different things — videos, product photography, product pinning, product descriptions, product information, and a shopping cart interface. All of these aspects contribute to a well-designed shopping cart experience and the overall eCommerce experience. APIs like WooCommerce makes it easy to incorporate these functions into your theme.

A cart shouldn’t just sit there. The user should be able to jump in and make changes to their cart without leaving your page. Check out this example of WooCommerce’s cart helper:

A good eCommerce theme should have seamless integration with Commerce. The main differences between WooCommerce and any other e-commerce platform may be the options you have for theme development, the speed of the site’s loading speed, and the tools available for advanced customization.

3. Automated Upsell Software

Upselling is the art of encouraging customers to purchase more expensive items. It is ultimately the difference between a $100 purchase and a $200 purchase. Automated upsell software is the easiest way to ensure you are upselling your products to your customers.

There are a few ways you can do that: You can add an upsell slider or a dynamic widget to your display, select your existing products to display, link existing products to offer shipping discounts, and more.

It’s also important to keep in mind that every eCommerce website is different. Some may require a steady stream of traffic while others may benefit from dishing out one or two coupon codes a week (or all of the time). Previous performance doesn’t necessarily mean future results (of course, they do sometimes), but keeping things in perspective is always important.

Takeaway: Use more than a simple stock photo or attractive template for your Upsell centers. Choose one that fits your brand and persona.

With better SEO, targeted marketing, and more, ranking on the first page of search results may be a bit less of a grind for newer online stores. A supercharged theme engine can do this, but you have to know exactly what to do to get your site to look its best in the first place.

For example, WordPress provides SEO settings and Advanced Settings for WordPress that provide users with a lot of granular customization. While these are useful, knowing the specifics will help your site stand out among its competition. WordPress SEO Analyzer can help you get a basic idea of what lands your page in the first few results for common keywords, allowing you to customize your theme to perform better.

The following attributes and features help make an e-commerce theme appealing:

It’s critical that you select a theme that is SEO optimized for your website and device to ensure you’re getting the best results possible.

4. How to Make Your Site Mobile Friendly

If you're running a business, then you need to make sure your site is mobile-friendly. According to Google, 52% of people use their smartphones to access the internet, and that number is growing. That doesn’t mean that people need websites that look and perform poorly on mobile devices. You can design a content-first site that seems amazing, but if it doesn’t seamlessly work on smaller displays, then you’ll lose good advertising revenue.

For most of us, businesses are part of our daily lives, but that doesn’t mean that everything on a site needs to look like information. Consumers expect to find functionality and information right where they are looking, at the top of the search results page, and they expect it to be called something specific. This makes it important to define your site’s look and feel.

To that end, most websites follow very closely the SEO best practices, and they should have titles, meta descriptions, and keywords in them. If your site has keywords in it, you should add them to the title, as well as the description and meta description. Google will know if your site isn’t SEO optimized if these pieces are all the same.

Even gold pages, which have impressive rankings of 1,000 to 5,000, get lots of traffic because users know that a lot of content on a site has a higher chance of being of interest to them. This is known as “user relevancy,” and it’s a feature Google most closely looks for because it helps maintain the outcome’s fairness in the search for information.

Similarly, ensure that the title of the page is enticing and useful to users. Something that might work great for Google on desktop, but might not work as well on devices with smaller screens, might not look so good on a photo or video page, for example. One of the main reasons people turn to search engines to find information is due to over-saturation.

5. How To Create Product Categories In WordPress

To create categories, go to Products -> Categories. A page will open that will allow you to create new categories. First, enter a name for the category and then press Add New Category.

Once the category is created, you can go to the Price Details page and input your product's total price. Then go to Price Details and select the corresponding category.

There are two ways in which you can add products to your categories:

Adding products to categories is very similar to what you did with Products. You might notice that the added products are listed based on the category they belong to, not based on the product itself. This is called product linking, and you can enable/disable it as desired.

The WordPress.org blog contains more information on product linking and explains what types of products you can link to your products.

The value of an eCommerce theme is truly unique, but having it work for you is easy. It boils down to three major factors: the fonts used, the corresponding colors, and the images you place inside the categories. Take the time to optimize your theme by following some of the tips below.

It’s not easy to design killer themes without help from experts; however, there are a lot of resources out there that provide some valuable help. There are plenty of people available on WordPress.org who can provide you with design resources like style guides and coding practices. Short of using their official templates and assets, there are only a few resources that are out of their control. So how can you bring some quality into your business without paying a lot for professional help?

Luckily for us, we can also leverage the help of our favorite developers. Simply put, if you have a brilliant and unique theme, then the same can be said for your e-commerce website.

Conclusion

 Choosing the right eCommerce WordPress themes can be tricky, but there are plenty of resources you can use to find one that fits your business perfectly.


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