6 Simple Ways to Help Creative Agencies Get Clients on Board

Creative Agencies Get Clients on Board

Most creative agencies struggle to make ends meet, simply because they are not able to generate enough leads and convert them into paying clients fast enough. Here are six simple ways any creative agency can increase its client base in the next 30 days with no extra costs whatsoever.

Establish Trust

If you want clients, you first need them to trust you. And there’s no better way to gain that trust than by showing your work. Show them your portfolio, talk about past projects, or hand over a well-written case study. It doesn’t matter what it is; if they see what you can do for their business, then they’ll start feeling more comfortable about working with you. Once you have their trust, it’s easier to get involved in strategic conversations and brainstorming sessions where hard decisions are made. After all, most of your success will be determined during these early stages of planning. Without enough client buy-in at this point in time, any agency worth its salt would walk away from a project—no questions asked.

Work Together

Even if you’re targeting a local market, it’s important to network and collaborate with like-minded individuals. It might seem counterintuitive, but there are numerous benefits of collaboration for creative agencies. You could form mutually beneficial partnerships by teaming up with another creative agency in your industry; find out what challenges they face and see if you can help them overcome those obstacles. And don’t forget: A good referral from another business or professional is one of your most valuable assets when it comes to getting clients on board.

Collaborate

Finding and working with a like-minded, talented partner or team can be a real asset. Having an in-house creative director for example means you’ll have someone who intimately understands what your business does, where it fits into your clients’ strategies and how you work as well as who isn’t afraid to voice an opinion when something feels off. That said, make sure that you not only see eye-to-eye but are also working in complementary spaces. One mistake that creatives sometimes make is spending too much time collaborating with other creatives when they should really be looking for ways to collaborate with people from different disciplines—particularly salespeople.

Offer Something of Value

Don’t just spam your potential clients with advertisements. Many of them are going to ignore you anyway, so it’s a waste of time and money. Instead, offer something of value that will make you stand out from competitors—like a free trial of your product or service. You might not see immediate results, but these little gestures can have a big payoff in long-term relationships. You don’t even need to go all out right away; instead, start with small things like email newsletters or simple downloads that show off your expertise. Take care of those who already know about you and they’ll be more likely to pass along positive word-of-mouth advertising once they do start working together.

Show Off Your Awards and Recognition

In your social media profiles, you should always include any awards or recognitions you’ve received. No matter how big or small they are, it’s still proof that you have experience and can be counted on for stellar work. If you don’t have any awards or recognition, start applying for grants now. It will look great when potential clients see it in your portfolio. And if they notice a lack of big-name brands/companies who love your work—they may think less of it. (Even if they don’t notice.)

Give Them an Experience

When you’re working with a creative agency, you want their work to reflect your own brand identity and values. A great way for agencies to do that is by having clients speak directly with team members during consultations or project kick-offs. There's a lot of ways they can facilitate that experience, says Aliza Sherman, Founder, and CEO of IAC Search & Media Marketing, whether it's setting up Skype calls or actually meeting in person. Giving your clients an opportunity for in-person interaction will not only demonstrate your agency's resources but will help them get excited about your partnership together.

Conclusion

While every agency is different, there are certain patterns that can be followed. The most obvious one is that creative agencies need to market themselves in order to get new business. We’ve come up with a few ideas here that have been proven successful time and time again by creative agencies of all sizes—but if you think there are some crucial steps we may have missed, please let us know in the comments below!


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