How Reddit became one of the most popular websites in less than 10 years

How Reddit became one of the most popular websites in less than 10 years

Reddit, often called the front page of the internet, has slowly but surely become one of the most popular websites on the internet in less than 10 years. If you’re wondering how Reddit grew so quickly, you’re not alone. The company has over 164 million unique visitors per month and it’s one of the top 20 most visited websites in the world. With such popularity, there are many useful marketing tactics you can implement to take advantage of Reddit’s audience without sacrificing your integrity or your reputation.

Key Takeaways

Successfully marketing a website relies on many moving parts. One element that is critical for almost any business is having a well-crafted social media strategy in place, but how does one go about creating one? The following are three simple ways to create an effective social media marketing plan that will help you better reach your audience. 1) Create a Social Media Marketing Plan. Prioritize your needs and interests before creating a budget around those needs. 2) Make Your Social Media Unique and Meaningful to You. Always ask yourself why you’re using each platform; it’s easy to get caught up with what everyone else is doing and lose sight of your own goals and interests, but resist that urge as much as possible!

Why is this guide useful?

A lot has changed since 2010. A site that used to be known mostly for its adorable cat pictures and fiery political debates is now a sprawling collection of interest boards, each with their own culture and fiercely loyal userbase. If you're interested in expanding your marketing strategy, but aren't sure where to start, look no further: In our guide, we'll break down how you can use reddit to engage with potential customers, grow an audience for your brand, and get feedback on your product idea. No matter what stage of business you're at, reddit is bound to help. Here's how

What’s a subreddit?

A subreddit is a community inside of reddit based around a specific topic. If you check out our list of subreddits you’ll find there are many sub communities focused on everything from computers to politics to cat pictures. When you subscribe to a subreddit, you can join conversations and submit content that are relevant to your interests. Subreddits are not moderated by site administrators—they’re moderated by users like yourself who volunteer their time for free. There is only so much that site administrators can do to manage such an active community and so it’s up to you as a user to decide what types of content belong in each subreddit. Do you want r/politics or r/news? It’s up to you!

Posting on reddit

Reddit is a website with over 20 million unique visitors, and over 1 billion page views per month. While reddit started out as an online bulletin board system, similar to Digg or Fark, it has evolved into a powerful discussion forum. Unlike other forums, each post on reddit is more like an individual webpage; users can vote posts up or down to help determine which stories and discussions are seen by other members. Additionally, members can subscribe to subreddits they are interested in (similar to lists on delicious) to ensure that their favorite topics always appear at the top of their home page. Here are some tips for marketing your business successfully on reddit

Submitting on subreddits

If you’re looking to get some attention for your marketing campaign, submitting to a relevant subreddit is a great place to start. Many subreddits accept original content from marketers and business owners; others only allow text posts that link back to an external page on your site. Submitting to reddit can give you an instant community that’s invested in what you have to say—and who are more likely to share it with their own communities. Just make sure that any links included in your post go directly back to your website. Submitting a direct link will guarantee traction with potential customers, but submitting a linked piece of content hosted elsewhere could land you some serious reddit karma points (read: no upvotes).

Resubmitting Submissions

Many users are unaware that you can resubmit your content on reddit. Submitting multiple times is encouraged to increase exposure, especially if you notice a decrease in views (popular posts will often fluctuate). Subreddits such as r/AdviceAnimals and r/pics allow you to resubmit by simply adding a lowercase t onto their existing subreddit. For example, r/relationships would become r/relationshipsT. This saves you time and makes sure your post doesn’t end up on top posts of all time which often gets removed by mods.

Keeping track of your success using Analytics

Get familiar with Google Analytics and use it to track your site traffic. If you aren’t familiar with Google Analytics, get on board now! It’s a free tool that gives you access to a lot of valuable information about your website and is used by sites like Mashable and Forbes. And if you haven’t already signed up for Google Analytics, do so immediately; they just changed their terms-of-service policy to make GA free for personal blogs. You can also try out some other paid or free tools, but from what I’ve seen most beginner bloggers stick with GA simply because it’s easy and reliable. Track how much traffic each post gets in order to see which topics are more popular and write more posts about those topics.


According to various reddit user statistics and news, reddit has been one of the most influential sites for more than a decade. As per study published by webanalytics, it is estimated that around 234 million people visited reddit as on November 2016. It was previously estimated that approximately 150 million active users visit it every month which accounts to 35% percent of all adults online. Although majority visitors only read posts and articles on reddit without actually making any contributions but approximately 80,000 contributors post links, text and images daily. There are various strategies can be used for effective marketing with specific emphasis on content quality which includes interactions between subreddits.



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