How to become a successful reddit marketer in 5 minutes

How to become a successful reddit marketer in 5 minutes

Reddit has over 100 million users, and it’s one of the best places to market your business online. As a result, marketers flock to the platform, often with little success. If you want to become successful on Reddit as a marketer, you need to do more than just submit links or start threads where you ask questions like how do I market my business? Here are 5 specific ways that you can use Reddit to become the authority in your niche and masterfully market your products or services at the same time.

Find Your Subreddit

If you’re serious about Reddit, start by finding your target audience. Use Google to find subreddits that fit your brand and start reading. For example, if you’re trying to sell dog food, find subreddits where people are talking about dogs, like r/dogs or r/pets. If you have trouble finding them on your own, try searching for something along the lines of best subreddit marketing—this will likely lead you down some blind alleys as well as offering insights on what works and what doesn’t.

Post Pictures That Get Upvotes

Posting pictures on Reddit will most likely get upvotes. Just think about it—why do people spend hours of their day posting things, or creating content just to post it on social media sites? Because they want their content viewed and shared by others. When you post pictures that are visually appealing, they usually result in more upvotes. The same goes for other visual mediums such as gifs, videos and infographics. If you have something visually impressive, share it with redditors; chances are it’ll get more attention than an average textual post would.

Understand What Makes Content Go Viral

It’s tempting to sit down and hammer out content you think will resonate with your audience. But even if you do produce well-written, engaging material—which is not guaranteed—that doesn’t guarantee an influx of traffic or sales. Why? You have no control over what will make content go viral. If it were that easy, everyone would be rich and famous overnight. The real secret is understanding why certain pieces of content take off while others fall flat. This may seem like a mystery, but there are some clear-cut ways you can identify viral content before it happens—and use that knowledge for your own advantage .

Offer Something People Will Pay For

Don’t try and sell Redditors on your brilliant idea for a t-shirt. They won’t care. They aren’t interested in free advertising. (Well, most of them aren’t.) Instead, offer something people are actually willing to spend money on: an eBook, software, etc. You could use Reddit Ads to promote your product or service and turn subreddit visits into customers who buy from you . Even if you don't have any products or services available for sale right now, you can offer something valuable—it doesn't have to be free. If your content is good enough, people will be happy just clicking through their Reddit app instead of going elsewhere online.

Create Quality Content On A Regular Basis

Having quality content is what matters when it comes to succeeding on Reddit. You need to create quality content regularly if you want people to stick around, upvote your posts and comment on them as well. This can take time and might not result in immediate success but it will definitely pay off once you get enough followers and engagement. Make sure that your content is authentic and interesting otherwise people won’t be willing or able to share or interact with it.


Marketing on Reddit is fun, if you keep your expectations low. The problem with Reddit’s marketing potential is that it just isn’t scalable—you can only focus on so many threads at once, and there are lots of people doing exactly what you’re doing (talking about your product). But don’t be dissuaded: As long as you understand how things work and can manage your efforts effectively, Reddit is a great way to drive awareness and interest for whatever it is you want to promote.



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