How to Stand Your Business up to the Covid

Stand Your Business up to the Covid

How to stand your business up to the covid? What does it take to ensure that your product or service can compete in the marketplace? The first step is finding an idea that has high potential, and then developing and refining it until you’re ready to launch. The second step involves doing everything possible to mitigate risk and show that you know what you’re doing. Here are some ways you can prepare your business to stand up against the competition so that your idea can grow and thrive into something much bigger than you ever imagined it could be.

1) No Debt

A critical component of starting a new business is not taking on debt. When you start a new business, your income is generally low and expenses are high. This means that even small payments can prevent you from being able to pay your other bills and can set off a cascade of problems in your life. The most important debt to avoid when starting a new business is credit card debt, which can spiral out of control quickly. There are times where borrowing money may be necessary - such as when buying inventory or opening an office - but if you find yourself spending beyond what you make or eating into savings, it’s time to reconsider how much debt you’re taking on.

2) Liquid Assets

The more money you have in liquid assets, like cash and investments, the easier it will be for you to sustain your business through a slower period. The problem is, cash isn’t a great asset when it sits idly; you need options. This is where earning interest and other returns on investment come into play—it allows you to capitalize on your liquid assets without having to move them around too much. It’s also possible that your income from one asset doesn’t match up with another. For example, if most of your money is tied up in stocks but you have bills due next week that can only be paid by selling bonds or real estate, earning an income from those assets will make all of these goals easier to meet.

3) Credit Cards

The biggest risk for small business owners these days is credit card fraud, which can quickly lead to huge losses. If you have a credit card machine for your store, be sure it has EMV technology built-in and use that instead of swiping cards manually. And you should probably get a separate bank account just for your business’s money so that your personal account doesn’t get drained because of fraudulent purchases. Start by opening an account with a small bank and online-only institutions are often easier to work with than traditional banks and credit unions. You may also want to consider using Square, Intuit GoPayment, or PayPal Here as ways to accept payments without dealing with cash in your store.

4) Savings Account

Opening a savings account for your business is key if you want to stand your business up against legal action. You might think you don’t have enough money to open an account, but you’d be surprised by how much interest can add up over time, especially with small amounts of money. Even saving $100 a month can translate into thousands in savings after just one year. Additionally, opening an account that requires multiple signatures might make it more difficult for someone else to take control of your business’s assets without your permission. If you have assets that need protection—like intellectual property or a patent—you might even consider opening a separate bank account solely for those assets and keeping them safe from potential litigation.


Entrepreneurs are optimistic and will always see ways their business could fail. If you have a plan and take small steps along your journey, you’ll always be prepared for any potential issue and won’t let anything get in your way of succeeding. Researching, planning, and preparing ahead of time are crucial elements of running a successful business—and they all start with having an overall strategy that is set in stone. Decide on which direction your business will take early on, be consistent as it grows, and don’t let anyone or anything hold you back from reaching your goals.



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