What You Should Know About Future Vacation Rental Marketing

What You Should Know About Future Vacation Rental Marketing

In the last 10 years, vacation rental marketing has changed drastically, and it doesn’t look like that’s going to change any time soon. This article will discuss what’s currently working in vacation rental marketing and what may work even better in the future based on the trends we see happening right now. Whether you have one vacation rental or 20, these are some valuable insights you won’t want to miss!

The Future of Vacation Rental Marketing

Making it big in vacation rental marketing means doing things a little differently. We're going to cover some of those things below, from what's working now to what should be expected from your vacation rental marketing tomorrow. The biggest change you can expect is a shift away from SEO and towards paid advertising (like PPC). It might sound surprising, but that doesn't mean SEO isn't important - it just means there are other methods you'll need to use for targeted traffic generation. Let's talk about that and more.

How Do We Get to the Future?

Now that we’ve covered all these modern and innovative marketing techniques, you may be asking, How do we get there? The path to innovation isn’t always easy. It can be challenging to think outside of your comfort zone, and if you’re a small or new rental management company it may seem like there are major disadvantages when trying to keep up with larger companies. Instead of thinking about how you are going to create something new and innovative, why not take advantage of what is already available? Here are some ideas for ways in which you can start incorporating technology into your vacation rental marketing today: Use Google Maps: Google Maps allows users to check out neighborhood photos for businesses, places, and even cities.

How Will Owners Reach Their Audience?

Right now, vacation rental owners don’t have many options when it comes to reaching prospective guests. They can use social media and their website, but there are major limitations with both of these tools for reaching broad audiences on a consistent basis. However, in-person marketing events like house shows and expos can help build trust with guests and convince them to book a stay at your rental property. These events also create an opportunity for owners to market to local businesses and other real estate professionals who may be able to refer guests to them or help them fill their calendars during off-peak months.

How Will Agents Interact With Owners?

People will always travel, and they'll always need a place to stay while they're on vacation. It's predicted that by 2020, travel will account for 10% of global GDP. As people grow more used to booking flights and hotels online, it's only natural that they'll also want to be able to rent vacation homes directly from an owner without paying an agent commission first. The good news is there are sites out there like VRBO and Airbnb that have enabled direct-to-owner bookings, but these sorts of interactions aren't immune from disruption—especially as people increasingly turn to apps like Uber or Eat24 when looking for transportation or food delivery instead of calling a taxi company or restaurant directly.


Today is a great time to be a vacation rental manager. There are many opportunities to connect with guests, market our properties and make money. But there are also many questions about the future of vacation rental marketing. What tools will we use in 5 years? Who will have our attention in 10 years? Will Airbnb change its policies in 20 years? No one knows for sure what will happen next, but here are my predictions for future vacation rental marketing. Use them to grow your business today and tomorrow!



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